What is Verasity (VRA) and How does it Work?

Verasity is a revolutionary technology company that has developed an innovative solution to some of the most pervasive problems in the digital advertising industry.

Proof of View

By leveraging the power of blockchain technology, Verasity has created a unique system known as Proof-of-View (PoV™), which works to ensure the legitimacy and accuracy of view counts in digital content.

Verasity’s unique solution addresses the issues of ad fraud and fake views that have long plagued the online advertising industry. Ad fraud is a type of scam where the perpetrator fools advertisers into paying for something that is worthless to them, such as fake traffic, fake leads, or misrepresented and ineffective ad placement. Fake views, on the other hand, occur when the number of views on digital content is artificially inflated, typically by bots or click farms, in order to create the illusion of popularity and thus attract more genuine viewers.

A significant portion of advertising spending in the current digital advertising model is wasted on fraudulent views. This is because traditional systems for verifying views are ineffective and easily manipulated. Verasity’s PoV system addresses this issue by providing a reliable and secure method of verifying views. At its core, PoV is a proprietary blockchain technology that verifies and records every single ad view in real-time. Utilizing 200 touch points and artificial intelligence (AI), Verasity can determine with high confidence whether a human or a bot is watching an ad or content based on the viewers’ behavior.

This means that there’s no more waiting for post-delivery fraud analysis or requesting refunds from publishers; ad fraud is detected and eliminated immediately. The views that are verified are hashed, added to a publicly accessible database containing anonymized data, and recorded on the blockchain. This level of transparency and accountability is unprecedented in the digital advertising industry.

The Verasity ecosystem does not stop at just verifying views. It also includes features like watch and earn models, esports tournaments, video publishers, and more. All these features are designed to drive engagement and reward viewers, further strengthening the effectiveness of advertising on the platform. We will explore all the products in the coming sections!

History of Verasity, Origins, Key Person on (VRA)

Verasity was born out of a desire to solve significant problems in the digital advertising industry. The idea was conceptualized in 2017, and since then, the company has come a long way in achieving its mission. The core team behind Verasity is a group of professionals who have a proven track record with high-performing businesses in the media, video, and technology sectors. One of the unique things about Verasity is the longevity of its team. The majority of the core team has been involved in the project since its inception. This has allowed for a strong, unified vision and a consistent approach to problem-solving.

As of 2023, the development team and management have been collaborating for six years. This is a testament to the team’s dedication and commitment to the project. The team’s combined experience and knowledge in relevant sectors have been instrumental in Verasity’s success. Verasity’s key people are a blend of technology, media, and business experts who have utilized their combined knowledge to build a solution that has the potential to revolutionize the digital advertising industry. Their passion and commitment to making digital advertising more transparent, reliable, and rewarding for all parties involved have been the driving forces behind Verasity’s growth and development.

VRA Token

Verasity’s native token, VRA, lies at the heart of its ecosystem, playing an integral role in its overall functionality and the value it offers to users.

The VRA token, identifiable by the ticker $VRA, operates on the Ethereum blockchain. \
Owning Verasity’s VRA tokens offers a range of potential benefits and opportunities that align with the expansive scope of the Verasity platform. Here’s a breakdown of what owning VRA could mean for a potential buyer:

• Earning VRA Tokens: As a Verasity user, you can earn VRA tokens by participating in the Watch & Earn program, which rewards you with VRA for watching video content. This allows you to earn VRA tokens while watching the content you enjoy.
• Stake Tokens: VRA token holders can stake their tokens in the VeraWallet for a 15% annual return. This opens up the possibility of earning passive income by simply holding and staking your tokens.
• Access to Exclusive Content: VRA tokens can be used to gain access to exclusive content on the Verasity platform, making the user experience more immersive and rewarding.
• Participation in Esports Tournaments: Players can use VRA tokens to compete in esports tournaments on the VeraEsports platform, competing for prizes and recognition against other members of the community.
• Investment asset: VRA tokens, like any cryptocurrency, have the potential to be an investment asset. As Verasity expands and develops its platform, the value of VRA may rise, providing financial gains to VRA holders.
• Ecosystem Support: By owning VRA tokens, you can directly support and contribute to the Verasity ecosystem. Your involvement and participation contribute to the platform’s growth and success.
• Future Utility: As Verasity continues to innovate and grow, more VRA token utilities may be introduced. This could include incorporating VRA into new applications, features, or partnerships, thereby broadening the scope and value of owning VRA.

Main Features & Products of Verasity

Verasity’s solution to the problems of the digital advertising industry is multifaceted. It involves a suite of proprietary technologies and products, each playing a unique role within the ecosystem.

VeraViews

Source: https://verasity.io/adtech

VeraViews is an open ledger advertising ecosystem built around Verasity’s patented “Proof of View” (PoV) fraud identification technology. It utilizes AI and machine learning in its proprietary advertising stack to enhance the effectiveness and efficiency of its solutions.

VeraViews leverages the advantages of AI and ML for ad fraud detection. These technologies can analyze large amounts of data and identify patterns and behaviors that are abnormal or out of the ordinary, providing a manner of detection that is vastly more accurate and time-efficient than manual detection or other previous methods. This can be used to identify fraudulent activities such as bot traffic, click fraud, and other forms of ad fraud, helping advertisers protect their advertising budgets.

VeraViews’ approach includes predictive analytics and fraud modeling as well. AI and ML can predict which ad placements are likely to be fraudulent by analyzing data from previous ad placements, thereby preventing ads from being placed on fraudulent websites or in fraudulent apps. VeraViews can detect and prevent fraudulent activities in real-time by building and training models that simulate fraudulent activities.

As stated in the introduction, VeraViews uses Verasity’s proprietary “Proof of View” technology, which is also AI and ML-powered, to identify and stop ad fraud. By analyzing patterns in user behavior and identifying unusual or suspicious activity, VeraViews can filter out invalid views and ensure that its clients’ advertising budgets are being used effectively.

VeraViews Phases

The operation of VeraViews occurs in three main phases: the initial phase, the viewing phase, and the scoring phase. During the initial phase, Proof of View first attempts to recognize a viewer for a ‘pre-filtering’ score. The viewing phase involves gathering statistics on viewing behavior and providing the viewer devices with proprietary challenges that develop additional data. Finally, the scoring phase analyzes a comprehensive combination of user data that was gathered during the first two phases to determine if the ad view is considered valid or fake, or if the viewer behind this ad view is a real human or malicious software or bot.

All of these processes contribute to VeraViews’ commitment to creating new standards for ad fraud prevention by combining cutting-edge technologies like AI, machine learning, and open-ledger ecosystems. VeraViews not only deploys AI and ML in real-time to prevent ad fraud, but it also uses data from these live campaigns to train and improve future AI ad fraud detection and prevention technologies. This continuous improvement and adaptation keep VeraViews ahead of the changing landscape of ad fraud.

VeraPlayer

Verasity’s technology is built into VeraPlayer, a proprietary video player with advanced features to increase visibility and engagement. During a video view, VeraPlayer checks to ensure that the player is visible within the browser window and not scrolled out of view, hidden, or displayed in a background tab. This guarantees that the views are genuine and not artificially inflated. If a view is generated while the VeraPlayer is not visible, the view will not be verified, ensuring that view counts are accurate.

VeraEsports

Source: https://veraesports.com/

VeraEsports is a comprehensive platform that caters to the rapidly growing esports community. It combines superior technology with world-class gaming content to provide an immersive and rewarding experience for all esports players and enthusiasts.

Play and Compete in Tournaments

The platform provides a competitive environment in which players and teams can compete in tournaments to test their skills against others. Whether you’re a professional player, an amateur looking to make a name for yourself, or a group of friends looking to organize their own tournament, VeraEsports has the tools and platform to make it happen.

Build Your Brand and Connect with Fans

VeraEsports is about more than just playing; it’s about building your brand. The platform allows players and teams to gain recognition in the esports community. You can attract a fanbase and connect with them on a personal level by participating in tournaments and sharing your gaming experiences. This aspect of brand building is especially beneficial for aspiring professional players and teams looking for recognition and success in the esports industry.

Watch and Earn with Verasity’s Program

Source: https://veraesports.com/watch-and-earn

VeraEsports’ Watch & Earn program is a game-changing approach to content consumption rewards. The program uses a one-of-a-kind reward system that rewards users with $VRA tokens for watching video content. This trailblazing initiative is made possible by an SDK integration into the publisher’s video player, which makes it easily accessible for platforms such as YouTube, Twitch, Vimeo, and 90% of other video players when used on a publisher’s domain.

Verasity’s Watch & Earn products are now available, and several publishers have already integrated the company’s technology into their platforms. Video players that support the Watch & Earn program have a distinct Green Trophy icon in the top right corner. Users are directed to the integrated VeraWallet, which serves as the gateway to Verasity’s ecosystem

The reward module, which is integrated as an SDK into all major online video platforms, rewards actions without disrupting the publishers’ workflow or the viewers’ habits or preferences. This is complemented by an in-built wallet for a seamless user experience. Furthermore, Verasity’s integration with the Brightcove marketplace enables future users to easily integrate VeraViews technology into their content players using a plug-and-play approach.

NFTs: VeraVerse

VeraEsports intends to introduce non-fungible tokens (NFTs) for gaming and video content in addition to its current offerings. These digital collectibles, which are securely stored and authenticated on the blockchain, are a significant advancement in the gaming industry. Players will be able to buy, own, and trade these one-of-a-kind digital assets, adding depth and personalization to their esports experience.

Partnerships with Renowned Esports Entities

VeraEsports has also partnered with some of the biggest names in the esports industry, such as PUBG Mobile, Tencent Games (PUBG), and Athena Gaming. These partnerships provide VeraEsports with high-quality gaming content, ensuring that users have access to the best games and tournaments in the esports world. These collaborations also help reinforce VeraEsports’ commitment to providing a top-tier esports platform.

VeraWallet

Source: https://verawallet.io/

VeraWallet is a simple and secure wallet used to earn, buy, store, and stake VRA. As of the most recent data, there are over 350,000 VRA holders who earn a 15% staking reward per year. The wallet boasts industry-leading security, with features such as cold storage for tokens, a system where only the user can access their wallet, and protection by insurance against cyber attacks. This ensures that your VRA is safe and secure.

Getting started with VeraWallet is a simple process:

1. Create an account: It takes less than 5 minutes to get started.
2. Buy or deposit VRA: You can deposit, swap, or buy VRA using a card or bank transfer.
3. Stake and earn: After acquiring VRA, you can stake it and earn a 15% per year staking reward.

Is VRA a Good Investment?

To determine whether Verasity is a good investment, a variety of factors must be considered. It is critical to evaluate the fundamentals of the project, technological advancements, market conditions, and potential risks. To make an informed decision, thorough research and consultation with financial experts are required. Analyzing Verasity’s past performance, market adoption, and future prospects can also provide valuable insights.

How can you own VRA?

Going through a centralized cryptocurrency exchange is one approach to acquiring VRA. The first step is to create a Gate.io account and complete the KYC process. Once you have deposited money into your account, follow the instructions to purchase VRA on the spot or futures market.

News on VRA

-May 2023: Onboarding New Ad Partners and Publishers

-April 2023: Improvement of IVT Detection Algorithms via Machine Learning. Set Up Knowledge Base for Publishers. User Management Functionality for Publishers Introduced

-March 2023: Website Multilingual Support Added. DAMEX App Integrated with VeraWallet

-February 2023: VeraCard Available to UK Residents. Native Payment App Proof of Concept Revealed

-January 2023: Crew3 Community Launched

In 2023, VeraViews was approved as an Amazon Ads Partner, giving it access to Amazon Ads partner-specific resources, the Amazon Ads API, and the ability to drive new prospects via participation in the Amazon Ads Partner Directory. This partnership further proves the utility and effectiveness of VeraViews’ services, and offers additional exposure and credibility for the platform.

-2021: Proof of View (PoV™) Patented: Verasity received a U.S. patent for its Proof of View (PoV™) system in March 2021.

Verasity Listed on Major Exchanges: Verasity’s token $VRA was listed on major exchanges like Gate, Binance, KuCoin, and OKEx, among others, providing liquidity and accessibility for the token.

Verasity launched Esports Fight Club

Roadmap: https://verasity.io/roadmap

Take action on VRA

VRA/USDT: https://www.gate.io/trade/VRA_USDT

VRA/BTC: https://www.gate.io/trade/VRA_BTC