Understanding Aki Network: A Web3 Solution for Influencer Marketing

IntermediateJan 22, 2024
Tired of inauthentic influencer marketing? Aki Network leverages Web3 technology to connect influencers, projects, and users in a transparent and secure way. Discover how Aki Network is changing the game!
Understanding Aki Network: A Web3 Solution for Influencer Marketing

According to a recent report by Influencer Marketing Hub, the influencer marketing industry is expected to grow to approximately $21.1 Billion in 2023, and the number of influencers on social media platforms is estimated to be over 50 million. However, the current web2 platforms are centralized, opaque, and inefficient, and they pose many challenges and limitations for influencers, projects, and users.

Aki Network aims to solve these problems by providing a web3-native platform that enables data processing and analytics on web3 and connects web3 influencers, projects, and users seamlessly and securely.

What is Aki Network?

Aki Network is a consumer-facing application suite that leverages Aki Protocol, a platform for web3 data processing and analytics. Aki Network is designed to help web3 influencers, projects, and users discover, follow, and interact with each other, and access various features and benefits, such as crypto airdrops, customer support, marketing campaigns, and data insights.

Aki Network solves the problem of the lack of a decentralized and transparent platform for web3 data and influencer marketing. Currently, web2 platforms are centralized, opaque, and inefficient, and they pose many challenges and limitations for influencers, projects, and users, such as:

  • Lack of control and ownership over their data and content
  • High fees and commissions charged by intermediaries and platforms
  • Low trust and transparency between parties and transactions
  • Limited access and exposure to web3 opportunities and resources
  • Difficulty in measuring and optimizing their performance and impact

Advantages of Using Aki Network

Aki Network enables data processing and analytics on web3 and connects web3 influencers, projects, and users seamlessly and securely. By using the Aki Network users can enjoy the following advantages:

  • Full control and ownership over their data and content
  • Low fees and commissions are paid directly to the parties involved
  • High trust and transparency are ensured by smart contracts and blockchain
  • Easy access and exposure to web3 opportunities and resources
  • Ability to measure and optimize their performance and impact

Features of Aki Network

Aki Network offers four main features and benefits to web3 influencers, projects, and users:

  • Meta CRM: A tool that helps web3 influencers manage their relationships with their followers, sponsors, and partners, and optimize their marketing campaigns.
  • Support Center: A tool that helps web3 influencers provide customer service and support to their followers, and increase their loyalty and retention.
  • Airdrop Platform: A tool that helps web3 influencers launch and participate in crypto airdrops, and reward their followers with tokens and NFTs.
  • Data Dashboard: A tool that helps web3 influencers access and analyze various data sources, and gain insights into their performance and impact.

How Does the Aki Network Work?

Aki Network works by leveraging Aki Protocol, a platform for web3 data processing and analytics. Aki Protocol allows users to create and manage influencer-consumer graphs, and access and analyze various data sources, such as social media, blockchain, and DEXs.

An influencer-consumer graph is a representation of the relationships and interactions between web3 influencers and their followers, sponsors, and partners. An influencer-consumer graph consists of nodes and edges, where nodes are the entities involved, such as influencers, followers, projects, tokens, or NFTs, and edges are the connections between them, such as follows, likes, comments, shares, transactions, or airdrops.

An influencer-consumer graph is generated and updated by Aki Protocol, which uses smart contracts, oracles, and decentralized storage to collect and process data from various sources, such as social media platforms, blockchain networks, and decentralized exchanges. Aki Protocol uses algorithms and models to analyze the data and extract insights, such as the influence, engagement, sentiment, and impact of the influencers and their content.

Aki Network provides users with a dashboard that allows them to access and visualize the influencer-consumer graphs, and the data and insights that Aki Protocol provides. Users can use the dashboard to discover, follow, and interact with web3 influencers and crypto airdrops, and to learn and participate in the latest trends and opportunities in the web3 space. Users can also use the dashboard to measure and optimize their performance and impact and to earn and use AKI tokens, the native currency of the platform.

Types of Data and Insights Aki Network Provides for Users

Aki Network provides users with various data and insights that help them understand and optimize their web3 data and influencer marketing activities. Some of the data and insights that Aki Network provides are:

  • Social media data: Aki Network collects and analyzes data from social media platforms, such as Twitter, YouTube, Medium, and Telegram, and provides users with metrics and indicators, such as the number of followers, likes, comments, shares, views, and impressions, of the web3 influencers and their content.
  • Blockchain data: Aki Network collects and analyzes data from blockchain networks, such as Ethereum, Binance Smart Chain, and Polygon, and provides users with metrics and indicators, such as the number of transactions, holders, transfers, and fees, of the web3 projects and their tokens or NFTs.
  • DEX data: Aki Network collects and analyzes data from decentralized exchanges, such as Uniswap, SushiSwap, Curve, and Balancer, and provides users with metrics and indicators, such as the price, volume, liquidity, and slippage, of the web3 projects and their tokens or NFTs.
  • Influence data: Aki Network calculates and evaluates the influence, engagement, sentiment, and impact of the web3 influencers and their content, based on the data from social media, blockchain, and DEXs, and provides users with scores and rankings, such as the Aki Score, the Aki Rank, and the Aki Sentiment, of the web3 influencers and their content.
  • Insight data: Aki Network generates and delivers insights and recommendations, based on the data and the influence scores and rankings, and provides users with actionable and valuable information, such as the best web3 influencers and crypto airdrops to follow and participate in, the best web3 projects and tokens or NFTs to invest in, and the best web3 opportunities and resources to access and use.

Key Components of the Aki Ecosystem

Aki Network is composed of three key components that work together to create a decentralized and transparent ecosystem for web3 data and influencer marketing. These components are:

Aki Network App

A consumer-facing application suite that allows users to discover, follow, and interact with web3 influencers and crypto airdrops. Aki Network App consists of four main features: Meta CRM, Support Center, Airdrop Platform, and Data Dashboard. Users can use the app to access and use these features and to earn and use AKI tokens, the native currency of the platform.

Aki Network Token ($AKI)

A utility token that powers the Aki Network ecosystem and enables governance, rewards, and incentives. AKI token is used for various purposes, such as:

  • Governance: AKI token holders can participate in the governance of the platform, and vote on proposals and decisions that affect the development and direction of the project.
  • Staking: AKI token holders can stake their tokens to secure and validate the network, and earn rewards in the form of fees and new tokens.
  • Incentives: AKI token holders can use their tokens to access and use the platform’s features and services, and also receive tokens as rewards for their contributions and activities.

Aki Network DAO

A decentralized autonomous organization that manages the Aki Network community and funds. Aki Network DAO is a collective of AKI token holders who have the power and responsibility to govern the platform, and to allocate and distribute the funds to the best interests of the project and the community.

These are the key components of the Aki ecosystem, which work together to create a web3-native platform that enables data processing and analytics on web3 and connects web3 influencers, projects, and users seamlessly and securely.

What are the Use Cases and Advantages of Aki Network for Different Stakeholders?

Aki Network is designed to help web3 influencers, projects, and users discover, follow, and interact with each other, and access various features and benefits, such as crypto airdrops, customer support, marketing campaigns, and data insights. Aki Network offers different use cases and advantages for different stakeholders, such as:

Use Cases and Advantages for Influencers

Source: Aki Protocol Website

Aki Network provides a platform to showcase their expertise, grow their audience, monetize their content, and access exclusive opportunities and resources. Web3 influencers can use Aki Network to:

  • Manage their relationships with their followers, sponsors, and partners, and optimize their marketing campaigns, using the Meta CRM feature.
  • Provide customer service and support to their followers, and increase their loyalty and retention, using the Support Center feature.
  • Launch and participate in crypto airdrops, and reward their followers with tokens and NFTs, using the Airdrop Platform feature.
  • Access and analyze various data sources, and gain insights into their performance and impact, using the Data Dashboard feature.
  • Earn and use AKI tokens, the native currency of the platform, for governance, rewards, and incentives.

Use Cases and Advantages for Projects

Source: Aki Protocol Website

Aki Network provides a platform to reach and engage with targeted and qualified users, increase their exposure and awareness, and optimize their marketing ROI. Web3 projects can use Aki Network to:

  • Find and collaborate with the best web3 influencers, who can promote their projects, tokens, or NFTs, to their followers, using the Meta CRM feature.
  • Provide customer service and support to their users, and increase their satisfaction and retention, using the Support Center feature.
  • Launch and participate in crypto airdrops, and distribute their tokens and NFTs, to their users, using the Airdrop Platform feature.
  • Access and analyze various data sources, and gain insights into their market and industry, using the Data Dashboard feature.
  • Earn and use AKI tokens, the native currency of the platform, for governance, rewards, and incentives.

Use Cases and Advantages for Users

Source: Aki Protocol Website

Aki Network provides a platform to find and follow the best web3 influencers and crypto airdrops, learn and participate in the latest trends and opportunities, and earn rewards and incentives. Web3 users can use Aki Network to:

  • Discover and follow the best web3 influencers, who can educate and inform them about crypto and blockchain, using the Meta CRM feature.
  • Interact and communicate with the web3 influencers and their followers, and get customer service and support, using the Support Center feature.
  • Find and participate in the best crypto airdrops, and receive tokens and NFTs, from the web3 influencers and projects, using the Airdrop Platform feature.
  • Access and analyze various data sources, and gain insights into their portfolio and activities, using the Data Dashboard feature.
  • Earn and use AKI tokens, the native currency of the platform, for governance, rewards, and incentives.

Aki Network Tokenomics

Aki Network is powered by $AKI tokens, the utility token that enables governance, rewards, and incentives in the platform. AKI token is an ERC-20 token that runs on the Polygon blockchain.

Total Supply and Distribution Breakdown

Source: Aki Protocol Website

$Aki Token has a maximum supply of 22 billion $AKI tokens, distributed as follows:

  • Data Contributor Reserve - 24%: This substantial portion is dedicated to rewarding users who contribute valuable data and insights to the Aki Network platform.
  • Marketing and Foundation - 14%: This allocation supports marketing efforts, community building, and the long-term sustainability of the Aki Network.
  • Community Reserves - 15%: This portion is reserved for future airdrops, grants, and initiatives aimed at empowering the Aki Network community.
  • Team - 14%: This allocation is dedicated to the core team who have brought Aki Network to life and will continue to guide its development.
  • Investors - 20%: This portion recognizes early investors who believed in Aki Network’s vision and provided crucial funding during different fundraising stages.
  • Ecosystem Fund - 7%: This portion will be used to reward early contributors that contribute to the growth and development of the broader Aki Network ecosystem such as Japanese and Korean listing promotion events.
  • Advisors - 2%: This portion acknowledges the invaluable guidance and expertise provided by advisors who have helped shape Aki Network’s vision and strategy.

Aki Token Utilities

Source: Aki Protocol Website

AKI token has various use cases and utilities in the Aki Network ecosystem, such as:

  • Influencer Incubation: The Aki token grants users access to the Influencer incubation program while also giving them access to exclusive communities
  • Governance: AKI token holders can participate in the governance of the platform, and vote on proposals and decisions that affect the development and direction of the project.
  • Staking: AKI token holders can stake their tokens to secure and validate the network, and earn rewards in the form of fees and new tokens.
  • Rewards: Aki token is used to incentivize users and influencers for Aki Network’s campaigns and third-party campaigns.

Aki Network’s Fundraising Journey

Aki Network’s groundbreaking vision for influencer marketing in the Web3 era has attracted significant attention from investors. With two successful funding rounds already under its belt, the network is poised for rapid growth and global impact.

Series A - December 2023

Aki Network’s recent Series A funding round in December 2023 raised a significant $50 million, marking a major vote of confidence from leading blockchain investors. This round, led by Marblex and Puzzle Ventures, will fuel the network’s next phase of growth, allowing for further development of features, expansion into new markets, and solidifying its position as a leader in the Web3 influencer marketing space.

Seed Funding - April 2023

Earlier in the year, Aki Network secured a $40 million seed funding round in April 2023. This round, led by Mash Network and Emooled, provided the crucial initial push to bring Aki Network to life. It enabled the development of the core platform, initial user acquisition, and validation of the concept, making way for the impressive Series A round to follow.

Is Aki Network ($AKI) a Good Investment?

Aki Network is a unique and innovative platform that enables data processing and analytics on web3 and connects web3 influencers, projects, and users seamlessly and securely. Its decentralized and open-source platform architecture allows for the creation and management of influencer-consumer graphs, and access and analysis of various data sources, such as social media, blockchain, and DEXs. The platform’s use of smart contracts, oracles, and decentralized storage also ensures that all data and transactions are transparent and secure, which is a key advantage over traditional web2 platforms.

From a long-term perspective, Aki Network has the potential to become a valuable platform for web3 influencers, projects, and users, who seek to discover, follow, and interact with each other, and access various features and benefits, such as crypto airdrops, customer support, marketing campaigns, and data insights. As the platform continues to evolve and mature, more users will likely begin to use it as a means of learning and participating in the latest trends and opportunities in the web3 space and earning and using AKI tokens, the native currency of the platform.

However, like all investments, it is important to do your research and carefully consider the potential risks and rewards before deciding to invest in Aki Network or any other web3 project.

How to Buy AKI Tokens on Gate.io

Gateio is an exchange that lists AKI tokens, the currency of Aki Network and Aki Protocol. To buy AKI tokens on Gate.io, follow these steps:

  • Visit the Gate.io website and create an account with your email and password.
  • Deposit some funds to your Gateio account.
  • Trade your funds for AKI tokens, by choosing the AKI/USDT pair, and entering the amount and price.

Useful References

For the latest updates about Aki Network, you can visit:

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Author: Angelnath
Translator: Cedar
Reviewer(s): KOWEI、Edward、Ashley He
* The information is not intended to be and does not constitute financial advice or any other recommendation of any sort offered or endorsed by Gate.io.
* This article may not be reproduced, transmitted or copied without referencing Gate.io. Contravention is an infringement of Copyright Act and may be subject to legal action.
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