Web3 Social Infrastructure UXLINK: Exploring Social Finance Innovation

Forward the Original Title‘Web3 社交基建 UXLINK：探索社交金融创新范式，AIRDROP2049 正在进行中’

On April 18th, the grand opening of TOKEN2049 in Dubai took place. Despite the once-in-75-year heavy rain causing inconvenience for many attendees, as one of the most participatory, widely recognized, and representative Web3 events, TOKEN2049 has become a space where global Web3 practitioners converge in Dubai, showcasing projects, efficiently communicating capital, and igniting creativity in the Web3 space.

Seizing this opportunity, Web3 social infrastructure UXLINK, in collaboration with OKX Ventures, Web3port, and Trusta Labs, launched the AIRDROP2049 airdrop week event: the event will continue until May 2nd, with over 50 well-known Web3 projects participating in this joint airdrop, covering hot tracks such as BTC ecology, AI, infrastructure, GameFi, with a total prize pool exceeding $200,000, expected to attract over 1 million users to participate in the interaction, becoming another airdrop event that gathers most of the attention in the crypto industry after TOKEN2049 in Dubai.

UXLINK is committed to becoming an important infrastructure of the Web3 social ecology. If TOKEN2049 in Dubai is the presentation of social relationships in offline physical space, then UXLINK is the mapping of social relationships in the Web3 space:

Unlike Twitter, Weibo, and other generic social projects, UXLINK focuses on the decentralized mapping of real-world familiar social relationship networks in the Web3 space, aiming to explore the value of social data, unleash the liquidity of social data, and explore the specific applications of social data in financial scenarios.

Since its establishment in 2023, UXLINK has experienced rapid growth in just over a year: the number of users within the project group exceeds 7 million, the total number of EOA accounts on the entire network exceeds 9 million, and it has become the world’s largest group-based Web3 social platform. In March this year, the project received investments from several crypto VCs such as OKX Ventures, with a total financing amount of over $9 million. With the unfolding of the AIRDROP2049 airdrop week event and the upcoming “In UXLINK We Trust” ecosystem’s first large-scale airdrop event, the project will continue to firmly attract community attention in the foreseeable future.

This article aims to delve into UXLINK, exploring its narrative value, implementation logic, and ecological expansion of familiar social relationship networks, providing a glimpse into the development opportunities and challenges of projects and Web3 social interaction.

Source: Twitter @UXLINKofficial

AIRDROP2049: A Global Web3 Airdrop Event, With the Same Scale as TOKEN2049

If TOKEN2049 is considered the must-attend offline event in the cryptocurrency industry, then AIRDROP2049 is undoubtedly the unmissable airdrop event.

As a key event in the second quarter of UXLINK, AIRDROP2049 will last for two weeks: from April 18th to May 2nd. Users can participate in various ways, such as task airdrops, invitation rewards, and ranking rewards, to win airdrops from over 50 high-quality projects. The event will provide users with $100,000 USDT and tokens worth $100,000 in rewards, with a total prize pool exceeding $200,000. The participating projects cover multiple hot tracks, including BTC ecology, AI, infrastructure, GameFi, DeFi, and SocialFi.

Regarding the token reward part: Users who complete project tasks have the opportunity to receive token airdrop rewards. As for the USDT reward part: Users who complete all project tasks will qualify to share the USDT reward.

• Daily lottery: 2049 users will be drawn every day for 14 days, sharing 50% of the total USDT prize pool;
• Invitation ranking rewards: Users who invite friends to complete project tasks through Link-to-Earn will receive UXUY points. Users ranked in the top 2049 will share 50% of the total USDT prize pool.

Source: Twitter @UXLINKofficial

For the project, participating in AIRDROP2049 brings broader exposure and more accurate user capture and user interaction: On the one hand, 50+ projects are united and 100+ KOLs participate in the promotion. Such a large-scale marketing activity is a brand exposure for the project that far exceeds the value of the airdrop itself; on the other hand, the airdrop activity is rooted in UXLINK’s over one million cryptocurrency user traffic pool, this precise matching between users and projects not only provides lower user education thresholds, more active participation and higher conversions but also guides target users to deeply participate in the project ecology by completing airdrop tasks.

For users, participating in AIRDROP2049 brings simpler and more efficient high-quality project mining and more generous returns: On the one hand, UXLINK conducted multidimensional screening of the projects participating in this AIRDROP2049 airdrop activity in terms of project track prospects, project product quality, and whether the target assets participating in the airdrop have fair value, to ensure that users are presented with a better airdrop participation experience; on the other hand, although this event has both ordinary task airdrops, as well as diversified gameplay such as invitation rewards and ranking rewards, users can get airdrops from 50 well-known Web3 projects once they participate. This is also created by UXLINK based on user needs. Efficient and low-threshold participation experience.

To be able to organize this large-scale, high-interaction, large-scale airdrop event, UXLINK’s large-scale group-based traffic feedback and customized social growth tools are indispensable:

Users are the key to the success of the event: As the world’s largest group-based Web3 social platform, UXLINK has 7 million users. This user base is comparable to the first-line Web2 social products and provides basic guarantee for the event. It is reported that the AIRDROP2049 event has received more than 200,000 visits from all over the world within three days after its launch. The first batch of online projects has received an average of more than 30,000 new users. The AIRDROP2049 on-chain contract interaction has exceeded 100,000 times.

Image source: uxlink.io

UXLINK achieves rapid dissemination and virality of activities through the use of UXLINK social graphs and the Link-to-Earn feature: Users can invite more friends to become UXLINK users, both parties receive UXUY token incentives and airdrop rewards, while building their own social networks to capture their social value. As one of the first projects to go live on AIRDROP2049, the head of B² Network, a BTC ecosystem Layer2 project, highly appreciates the UXLINK social graph and Link-to-Earn features: By invoking the protocol, B² has achieved rapid user growth, and the incentives for users are also very precise. We look forward to strengthening cooperation between the BTC ecosystem, UXLINK, and AIRDROP2049.

In addition, UXLINK is responsible for the development of the activity page and provides data analysis related services: During the event, project parties can monitor and rank activity data in real-time, helping projects better summarize and review activities. These measures provide project parties and users with a one-stop airdrop marketing service solution. The head of ALIENX, an AI high-performance staking public chain project, highly appreciates the traffic conversion brought by participating in AIRDROP2049, stating: This is the first time in the cryptocurrency industry that multiple different tracks have been combined for large-scale airdrops. The cross-growth of traffic from different types of users is very interesting and may even exert greater influence than that of TOKEN2049 in the future.

In the future, UXLINK will fully utilize the RWS social protocol to support the better operation and development of AIRDROP2049 projects, becoming a well-known brand in the Web3 field and a core Dapp for large-scale Web3 applications, linking more high-quality project parties and over 100 million Web3 users.

Source: airdrop2049.io

Being able to host such an unprecedented industry-level airdrop event is not only a concentrated manifestation of the community influence and industry appeal accumulated by UXLINK in the field of social networking but also highlights the next step in UXLINK’s ecosystem exploration: the liquidity and value release of social relationship data in asset finance scenarios.

Next Stop for the UXLINK Ecosystem: Exploring Social Finance

Unlike other pan-social projects that focus on one-way relationships with strangers, UXLINK primarily focuses on familiar social networks, supporting users to invite friends into their created groups through the Link-to-Earn feature. This social value capture from point to surface fully embodies the characteristic of word-of-mouth among acquaintances. Based on group-oriented bidirectional social platforms, it is the prototype of decentralized communities in Web3, which not only outlines real-world social graphs in the Web3 world but also achieves rapid fission and expansion of user groups.

Perhaps this is also one of the important reasons why the data performance of the UXLINK ecosystem, although still in its early stages of development, is quite impressive:

On March 20th, UXLINK announced the first batch of ecosystem projects and established the “Social Ecosystem Alliance,” with alliance members including over ten projects such as Bubble AI, 1Gen Labs, Pond, MetaCene, BacGames, Space Nation, and EarlyBird3. The first batch of ecosystem projects covers two major hot tracks, AI and GameFi, and with the power of UXLINK’s RWS protocol and AWC protocol, UXLINK injects more innovative potential into the development of AI and GameFi.

For the AI track: The development of AI relies on the feeding of high-quality data, and the familiar social data focused by UXLINK not only contains enormous value to assist AI development but also smarter AI can provide better services to users in return. UXLINK is one of the few projects in the Web3 field that can provide online and offline data integration. In addition, the AWC protocol of UXLINK solves the relationship between online identity and assets, which can help developers better understand users and allow AI models to learn, predict, and judge better.

For the GameFi track: Games themselves are a form of social behavior in a sense. We can find that both traditional Web2 games like “King of Glory” and emerging Web3 games are trying to introduce social gameplay to their products to help them gain users and enhance user stickiness. UXLINK’s RWS protocol mainly solves the problem of familiar social graphs, which can help developers achieve faster seed player acquisition, broader user growth, and more accurate user recommendations. Within 7 days of joining the UXLINK ecosystem, the GameFi project Laone gained over 40,000 gamers. Its core team members stated: It’s hard to imagine such rapid growth for our first version without the social protocol.

Source: Twitter @UXLINKofficial

Furthermore, delving deeper into the advantages of familiar social networking, in addition to constructing social graphs, the naturally high-frequency bidirectional interaction between acquaintances inherently builds a foundation of trust: just like when you come across a product recommendation post online, your first reaction might be to consider it as an advertisement, while among friends, sharing useful products is highly welcomed. This is the original intention of UXLINK’s exploration of social finance: based on the natural trust foundation between familiar social connections, to enrich and deepen users’ social data in social scenarios, and to unleash the liquidity of social data in more diverse application scenarios.

In fact, UXLINK’s exploration of social finance is not a sudden emergence: UXLINK launched UX Account to access EOA accounts (external accounts), with an average balance of over $350 per account. This data set still fully demonstrates that in the UXLINK familiar social scene, many users have already begun to interact and explore financial transactions. The focus of UXLINK’s ecosystem construction on social finance scenarios is also to a certain extent a response to the community’s attention to user needs.

Currently, popular topics in cryptocurrency industry social groups such as project interpretations, early-quality project recommendations, and trading strategy sharing remain enduring topics. In the future, these topics will naturally establish close connections with scenarios such as on-chain data analysis, one-click trading following, professional trader on-chain fund management, and community DAO governance.

Social Dex is also a very interesting financial scenario that UXLINK is exploring: Currently, UXLINK already has basic functions such as Swap. Users can share viewpoints, strategies, and experiences during the trading process. The richer market information and trading data brought by groups also help users make wiser investment and trading decisions, as well as improve platform liquidity and trading activity, providing users with a more interactive and enjoyable trading experience. Further exploration of social finance, such as on-chain lending between acquaintances, is also part of the UXLINK ecosystem planning.

In addition, UXLINK’s deepening exploration of familiar social networking in the financial field may lead to innovative paradigms in asset issuance in the cryptocurrency industry, such as the anticipated social LaunchPad: perhaps we have all experienced receiving project recommendation messages from unfamiliar accounts, causing us to doubt its authenticity. However, if a friend you’ve known for a long time recommends a project to you, or if you see many friends enthusiastically discussing a project in a group where everyone knows each other, you will naturally become curious and want to learn more about the project. This not only demonstrates the advantage of trust in familiar social relationships but also directly dispels users’ doubts about the project in its initial stages. With nearly 100,000 groups and over 7 million users within these groups, UXLINK is undoubtedly a great choice for projects about to launch or conduct IDOs, as it can quickly match target users and gain community support.

Of course, a rich ecological imagination requires a low-threshold, high-performance architectural support, especially for high-frequency and high-demand application scenarios such as finance. As a “social relationship data infrastructure,” UXLINK’s three-tier architecture design built to serve ecosystem development has matured.

UXLINK three-tier architecture design: building Web3 social infrastructure

In order to support the development of the UXLINK ecosystem in different application scenarios and promote the large-scale adoption of Web3, UXLINK’s three-layer architecture design is respectively oriented to the application layer, protocol layer and infrastructure layer, aiming to become the social relationship data infrastructure of the Web3 industry.

As the layer directly facing users, the application layer is committed to creating a low-threshold, integrated and profitable social experience for users.

As the user-facing tier, the application layer is committed to creating a low-threshold, integrated, and profitable social experience for users. In terms of reducing barriers, UXLINK has integrated features such as MPC and account abstraction wallets, supports login with Web2 social accounts, and users do not need to learn concepts such as private keys or mnemonic phrases, reducing the learning curve and cognitive barriers for users, thus creating a smooth Web3 social experience comparable to Web2.

In terms of decentralized identity creation and management, UXLINK introduces concepts such as DID and SBT (Soul Binding Token). Users can create Web3 accounts through social applications such as Telegram and WhatsApp, and obtain Web3 identities bound to off-chain identities; In addition, UXLINK integrates zero-knowledge proof technology, aiming to help users build self-sovereign identities (SSI) and protect the privacy of social relationships.

In terms of social gameplay, UXLINK has introduced Link-to-Earn and group tools, which are important components for visualizing and monetizing social relationship value within the UXLINK ecosystem. Users can create groups and enhance group size by sharing invitation links, thereby earning invitation rewards. Additionally, users can mint group IDs to tokenize social relationship data assets, enabling true ownership. In the future, UXLINK will also provide AI assistant-related features to offer users a smoother social experience.

Source: Twitter @UXLINKofficial

The protocol layer primarily targets developers, who build applications on the protocol to enrich the ecosystem and realize the value, application, and benefits of social relationship data.

Data is hailed as the new oil of the digital age. Through continuous iteration and interaction, the vast amount of social relationship data accumulated at the application layer by UXLINK is undoubtedly a data goldmine for every project developer. It can help them develop products that better meet user needs and offer superior user experiences.

With the aid of zero-knowledge proof technology, developers can analyze and assess data while maintaining privacy protection. They can then utilize the UXLINK protocol layer to structure value-generating dApps in a variety of application scenarios, thereby creating more value flow within the ecosystem.

As creators of data, users will share in the revenue generated by projects and platforms (i.e., UXLINK), enabling the data they contribute to gain real value and facilitate the positive, sustainable development cycle of value within the ecosystem.

Currently, UXLINK provides comprehensive APIs for Web3 developers to participate in ecosystem construction with lower barriers to entry. In the future, UXLINK plans to release more complete development toolkits to serve ordinary developers. Additionally, by establishing the UXLINK Community Developer Fund, UXLINK aims to support more developers in joining the ecosystem, providing comprehensive support in terms of technology, funding, and user growth for UXLINK ecosystem development.

Source: uxlink.io

The infrastructure layer is more geared towards the broader Web3 social track. All developers can easily build applications based on this complete set of bottom layers, driving the entire industry towards mass adoption.

As a social infrastructure, UXLINK achieves high performance and low cost through a hybrid on-chain and off-chain scalable technology architecture (EVM + IPFS + Hubs): identity and relationship data are stored on the chain; complex business scenario data is processed off-chain. To address data availability issues, UXLINK also provides services such as decentralized storage and centralized data indexing. In addition, the framework supports EVM compatibility and can run on chains based on Ethereum, Arbitrum L2 Chain, BNB Chain, Polygon, etc. This also opens the door to the huge developer community and rich development resources of the UXLINK interest-free Ethereum system.

Source: Twitter @UXLINKofficial

It can be said that UXLINK currently possesses a large-scale user base, an attractive narrative of social finance ecology, and a solid infrastructure supporting ecosystem growth. With several milestones achieved in 2024, UXLINK is poised to maintain its high-speed development momentum in the foreseeable future.

Looking ahead: 500,000 people in a large-scale airdrop, aiming for tens of millions of users

Currently, in addition to participating in the AIRDROP2049 weekly airdrop event, another highly attractive earning opportunity in the UXLINK ecosystem is the “In UXLINK We Trust” airdrop event.

According to official tweets, this airdrop will be divided into 4 different levels based on the Odyssey and the contribution performance of the UXLINK community, issuing 4 sets of themed NFTs to thank community users for their support of the project. Community voting is currently underway for the NFT theme phrases. With UXLINK’s user base exceeding 5 million, even if only 10% of users are included in the first season airdrop, there will still be over 500,000 users receiving themed NFTs and governance tokens (UXLINK rewards), making it the largest-scale airdrop event this year. With the project’s continued development, the Token Generation Event (TGE) for the project’s utility token will also be scheduled.

Source: Twitter @UXLINKofficial

As a project designed with a dual-token economic model, the total supply of governance token UXLINK in the UXLINK ecosystem is 1 billion, primarily used for governance and value capture. It’s worth noting that there is no lock-up period for the airdrop of governance tokens, while governance tokens held by partners and the team will have a lock-up period of 3 to 6 months, following a linear quarterly release pattern over 2 years to encourage long-term participation and reflect UXLINK’s long-term commitment to deepening its presence in the Web3 social sector.

The utility token UXUY in the UXLINK ecosystem is mainly used to incentivize community growth and interaction: users can earn UXUY by inviting friends and contributing to the ecosystem, and UXUY will be stored in EVM-compatible wallets. As the user base of UXLINK grows, the speed at which users earn UXUY will decrease. In other words, the earlier users participate in project interactions, the higher their UXUY token earnings will be. Additionally, users can use UXUY to pay service fees, and 3% to 15% of these fees will be burned, with the specific proportion decided by UXLINK community governance decisions. This series of designs not only gives UXUY more use cases but also injects more security into its value.

Regarding the roadmap: on the one hand, UXLINK will continue to exert efforts in ecosystem construction, announcing more third-party partners to bring users richer scenarios and applications; on the other hand, the team will also focus on the continuous high-speed expansion of group user scale, aiming to achieve a user count of 10 million by the end of the second quarter of 2024, rivaling top-tier Web2 social products and serving as a key link in connecting incremental users for the mass adoption of Web3. Furthermore, as the user base further expands and ecosystem applications develop, UXLINK may plan to launch a Social Liquidity Layer for social chains in the future, providing liquidity possibilities for users’ social data assets, enabling the value of users’ social networks to be leveraged in various Web3 applications, supporting ecosystem developers and third-party usage, and further strengthening the synergistic effects within the ecosystem.

It’s worth mentioning that UXLINK announced in March this year that it has recently completed a new round of financing, led by OKX Ventures, with participation from various institutions such as Web3Port, Manifold, UOB Venture, and Comma3 Ventures, raising a total of over $9 million. According to community sources, UXLINK may undergo another round of financing before the token TGE.

The favoritism of various capital institutions not only represents their recognition of the project’s performance and future development potential but also indicates OKX Ventures’ deep involvement, showing OKX’s strategic layout in the Web3 social sector through UXLINK. This also raises more expectations from the community regarding the huge development space for the token within OKX’s vast ecosystem.

Source: Twitter @UXLINKofficial

Conclusion

Social interaction, a fundamental human need, remains an eternal “hotspot” in the eyes of product developers. Throughout the history of the internet, new technologies have driven the emergence of new product forms, inevitably igniting a new round of competition in the social arena. In the Web3 world, social interaction has always been seen as a key entry point for mass adoption. UXLINK, focusing on the realm of familiar social connections, has already amassed a user base of over 7 million through its low barriers to entry, Link-to-Earn, and group tools, making it a gateway to Web3 social networking for many.

However, UXLINK’s deep exploration and exploitation of social interactions have not stopped there. Recognizing the natural synergy between familiar social connections and asset transactions, UXLINK has immediately focused on ecosystem construction to embark on the exploration of a social finance ecosystem. The integration of social and financial narratives in ecosystem development not only has the potential to innovate paradigms in asset issuance within the crypto industry but also represents the project’s profound exploration and release of the liquidity and value of social data. Many community members have expressed their long-term interest in this, and with the commencement of the airdrop and the achievement of multiple milestones, facing market opportunities and challenges, we anticipate an impressive performance from UXLINK.

Disclaimer：

1. This article is reprinted from [TechFlow]. Forward the Original Title‘Web3 社交基建 UXLINK：探索社交金融创新范式，AIRDROP2049 正在进行中’. All copyrights belong to the original author [TechFlow]. If there are objections to this reprint, please contact the Gate Learn team, and they will handle it promptly.
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