During the 9th anniversary re-branding celebration, Gate.io and millions of users around the world witnessed the debut of the new brand perception. As a continuation of the rebranding and to further enhance Gate.io's brand perception, we are pleased to announce to you: Gate.io launches brand mascots: Gatsby and Blocky. Gate.io believes that the originality and quality of the brand mascots themselves are their value. The fresh and innovative Gate.io brand mascots will always remain active and work with global digital asset enthusiasts to create a better blockchain world.

People's ability to understand pictures far exceeds words. A successful mascot design can bring a higher degree of recognition to the brand, and has the ability to convert it into economic benefits. The new brand mascots are a concrete display of Gate.io's brand perception, representing its management philosophy of safety first, user first, insight, integrity and cooperation. Gatsby and Blocky have complete characters, personalities and worldviews. In the form of brand mascots, they will strongly convey Gate.io's global strategy and brand vision.

Brand Mascots' Personalities & Story

Gatsby and his best friend Blocky, who came to Earth with the latest technology of the blockchain from planet G2013, were attracted by a certain delicacy - Pizza! The first time Gatsby ate pizza, he shouted, "Yummy!" Gatsby, who heard that BTC could buy pizza, started mining with the high computing power equipment of Planet G2013. Later, Blocky took the BTC mined by Gatsby to trade for his favorite NFT on an online forum, but to everyone's surprise, he was scammed! He never got his NFT or Gatsby's BTC back.

The sad Gatsby stumbled across Gate.io's brand story, and the experience of Blocky and the founder Dr. Han Lin was exactly the same. Knowing Dr. Han's efforts to create a safe and transparent trading environment, Gatsby was determined to create such a platform for users to trade with peace of mind for victims like Blocky. Gatsby became one of the very competent programmers at Gate.io.

Blocky followed Gastby to Gate.io's interview site. He was stunned by Gate.io's 1,500+ cryptos, "What an amazing exchange this is!" So Blocky also wanted to stay at Gate.io like Gatsby. He loved art and decided to apply for a position as an NFT artist. However, his character of loving to chat with people was tapped by the interviewer, and he was transferred to customer service. They hoped that Blocky could assist users in need of help. At the same time, he was encouraged to become an amateur NFT artist, so that he could enjoy his hobbies after work.

Brand Mascot Design Concept

The brand mascots' design is inspired by the Gate.io brand logo. The Gate.io brand color blue and green are used as the color scheme of the characters. Gatsby and Blocky shuttle around the blockchain universe, join hands with the world's leading digital asset trading platform Gate.io, and are committed to providing safe, stable, innovative and reliable blockchain services for people who love digital assets.

Gatsby is an anthropomorphic character of the Gate.io brand logo. He is 9 years old and 120 cm tall. He is an upright, persistent and budget-conscious Taurus technical nerd who works at Gate.io. Gatsby has a strong spirit of exploration, likes to use technological algorithms to solve real-world problems and to do in-depth research on financial markets. He is a low-key digital asset expert.

Blocky is the incarnation of the "block" in the blockchain. He is 2 years old this year and is a proper Aries NFT artist and Gate.io customer service representative. He is a typical people person. He is lively, cute, nosy, disorganized, talkative, and has a strong curiosity. While making new friends, he likes to collect NFTs, likes to share and talk a lot, and especially likes to see the satisfied smile of his friends after getting help.

Brand Mascot Application Range

The brand mascots of Gatsby and Blocky will be widely used in Gate.io branded and visual content, products, media content, swag and other places. From a small emoji, to the guide of the product page, to the unique NFT work, the cheerful brand IP image will appear in every corner of the Gate.io all-round ecosystem. The launch of Gatsby and Blocky will further enhance the brand image, unify the brand vision, and then create an extraordinary Gate.io character universe.

Taking Gatsby and Blocky as the starting point, Gate.io is committed to creating a truly viable digital asset character world. To this end, Gate.io will always follow the operating principle of "safety first, user first", continue to enhance the creativity and influence of the brand, and continue to provide a complete and high-quality experience to millions of users around the world. Thank you for your support and trust. Please look forward to more innovations from Gate.io.