Brave is a privacy-focused secure web browser that blocks ads by default, but the BAT platform will place ads so users can choose whether to watch them or not. If users choose to receive ads on the platform, the system will match them privately based on their interests. The media who placed ads will receive tokens as a corresponding reward. Users who choose to receive advertisements will also receive a BAT. In the process, both parties are anonymously confirmed.
With BAT and Brave, the team hopes to increase the number of cryptocurrency users by 1 billion and address the problems of the endemic inefficiencies and privacy violations that plague the digital advertising industry. Its vision is to "make cryptocurrencies and DeFi accessible to everyone".
Since BAT has integrated a global private advertising platform, it has 54 million monthly active users, created millions of wallets, and launched thousands of well-known brands through the growing utility of innovative names in blockchain games. It will continue to cooperate with big brands in the crypto field, including NEXO, VERIZON and BlockFi, etc. So far, its business scope covers 400+ advertisers and 187 countries and regions.
How BAT Works
What mainly ensures the stable operation of the advertising ecosystem of the BAT platform is the interaction of its many users on the Brave browser and the circulation of BAT tokens. Users, creators and announcers play different roles on the platform.
Users: Follow to Earn
In the Brave browser, on the premise that privacy is preserved, ordinary users earn BAT by watching advertisements. Browsers will optimize tabs with ads into dynamic cards, or small push notifications. Users will be rewarded with tokens after selecting and watching advertisements. Of course, they can also choose to refuse to watch and will, therefore, receive no reward. However, they can have a more joyful online browsing experience.
Creators: Get paid for producing excellent content
After the creator is verified, they can join the verified creator network to produce excellent content to publish on the platform. In addition to the audience paying for your content directly, they can also get the money that the audience of the Brave browser may donate through Brave Rewards.
Advertisers: Effective Marketing will help them Earn Higher Earnings
Brave's anonymity allows advertisers to get to know the effectiveness of their ads without violating privacy. The BAT platform has an average campaign click rate of 9% and an ad recall rate of 63%. This ensures that advertisers can achieve the maximum marketing effect when placing ads, thereby helping advertisers obtain higher returns.
What is BAT?
With a total supply of 1.5 billion, the Basic Attention Coin (BTA) is a utility token based on Ethereum technology. It is mainly used to offer solutions to advertisement display and user incentives in browsers. It acts as a unit of account between advertisers, media and users within the platform. The platform has always been completely transparent about BAT token purchases. All people can track these transactions on the Brave website, and users can use Uphold to convert fiat into BAT tokens.
The official said that BAT is one of the most widely used tokens, with over 1 million verified publishers receiving BAT rewards from Brave Rewards users. Also, users can enjoy the best price on handling fees when exchanging crypto assets on Brave, and enjoy discounts when using BAT to pay transaction fees.
Many advertisers are paid in fiat. That’s why Brave regularly buys BAT to reward users, and Brave has partnered with the TAP Network to allow U.S. users to redeem BAT tokens for gift cards from hundreds of brands. Therefore, the actual application of BAT tokens is still increasing in the blockchain network and the real world, which is particularly critical to the growth of the BAT ecosystem.
When the project party builds the BAT platform to integrate the Brave browser, Brave general ledger system, BAT wallet and related blockchain-proven functions, BAT tokens are inseparable from transactions and services. And given the open-source nature of the project, new token functions will also be created as the BAT protocol is further developed. In future plans, leveraging BAT with IPFS for content pinning and file sharing by applying BAT to eCommerce are already on the list.
BAT Crypto Wallet
In addition to placing BAT in the Gate.io exchange for easy trading, users can also deposit BAT in a crypto wallet.
The encrypted wallet of the BAT platform's Brave desktop browser is the Brave wallet, which is native to the browser and no additional extension is needed. Therefore, the Brave wallet can reduce security risks and the dependence on additional CPU and memory. Users are able to store, manage, grow and exchange their cryptocurrency portfolios by using one wallet.
The brave wallet supports NFT and multi-chain operations. Users can store, manage, and grow their crypto portfolios in the wallet, as well as buy crypto assets with fiat currency through Wyre. Besides, they can easily find the best price matching with vendor listings by using the built-in multi-chain Brave Swap.
Moreover, users can use the Brave wallet to connect with other wallets and Web3 DApps to interact with DApps on any EVM-compatible network. Brave Wallet will also be available on Gate.io mobile app soon.
Meanwhile, the Brave wallet is built with an open MPL license, making it easy for developers to make contributions. According to Roadmap 2.0, the Brave Wallet will unify Brave rewards, as well as custodial and non-custodial accounts (i.e. users have their own private keys, which should be better stored on a hardware device).
There are two schools of thought in determining the price of Basic Attention.
By way of intrinsic value: This typically involves on-chain metrics, project metrics and financial metrics of Basic Attention, collectively known as fundamental analysis. The law of supply and demand, tokenomics, use case, project roadmap as well as regulations and governance involved would affect the value of Basic Attention from a long term perspective.
By way of price action: Primarily analyzed via candlestick chart patterns and technical indicators such as MACD, RSI and the bollinger bands, technical analysis forecasts the price of Basic Attention on the basis that history tends to repeat itself. As the candlestick charts are a general representation of the emotion of the market, news announcements and community sentiment can be significant price action drivers for Basic Attention as well.
HODLers tend to prefer the long term nature of fundamental analysis, whereas short term traders tend to rely on technical analysis more. In reality, both analyses may combine and create interesting scenarios for Basic Attention and the cryptocurrency market as a whole.
2. What is the highest price of Basic Attention in history?
Basic Attention achieved the all-time high of $1.90 in 2021-11-28, and is currently trading at $0.23.
3. What is the lowest price of Basic Attention in history?
In 2017-07-16, Basic Attention reached the all-time low of $0.072.
4. Should I buy Basic Attention now?
It is important to remember that Basic Attention, like all other cryptocurrencies, are subject to extreme market conditions, legal policies, project team management and other unpredictable factors. As such, cryptocurrencies fluctuate greatly and it is important to manage your own risk level. Users are advised to do your own research when making investment decisions in the crypto market.