Soulda16Club——Can MBTI Help NFT projects Find the Ice-breaking Direction?

TL;DR

- Soulda is an NFT project running on the Ethereum blockchain. It is a 2D PFP NFT with the main line of "exploring the soul";

- Soulda's core team members mostly have rich experience in finance, innovation, technology, psychology, entrepreneurship and game design;

- MBTI's innovative playing method becomes popular and spread in the NFT space due to high artistic recognition;

- Soulda's project operation will be completely handed over to community autonomy in the future, just like the extremely decentralized and autonomous successful projects such as Mimic Shhans;


What Is Soulda16Club？

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Soulda is an NFT project running on the Ethereum blockchain. It is a 2D PFP NFT.

The vision of the project is to build a Web3 social club through SOUL TAG, which uses a highly personalized art NFT to reflect the soul character of each anonymous holder. Soulda hopes to establish a Web3 community linked by science, psychology and economics.

Soulda NFT has a total issuance of 7777, of which 1111 are reserved for airdrop of early cooperation activities, lottery of future community activities, and for the project team. The project was officially launched on OpenSea on July 5. As of the time of writing, the number of holders was approximately 2400, with a total turnover of more than 560 ETH. Considering that each address can mint two NFTs when publicly minting, the chips of the project since its launch are relatively stable.


As an NFT of Web3.0, we can see from the publicity of Soulda16Club's official website that the interactive experience has made some efforts. For example, you need to click "drink your soulda" (after drinking soulda) and participate in the corresponding test questions before you can get a Souldaverse ticket. This NFT ticket fully reflects your personality and integrates your personality attributes, Soulda16Club hopes that everyone who minted NFT successfully can become a superhero in the world of protecting Web3.

At the beginning, free mint-type players got their own personality types through MBTI test, and got NFT that matched the user's personality characteristics.

MBTI personality test, in short, is to judge the personality characteristics of players by answering a series of questions. 16 kinds of personality composed of four core personality IPs are particularly popular on the network and are loved by many youngsters. This playing method also fits the main audience of current NFT players.

In addition, Soulda also cleverly uses four characteristics in art design to distinguish. The consistency between the color of this NFT series and painting, the tension of the form of expression, and the unfathomable artistic foundation of the painting style will make people constantly want to explore Soulda NFT corresponding to their own personality types.



Project Background

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Origin

Since its creation, Soulda16Club hopes to create a self exploring Odyssey, a pilgrimage that haunts the journey of life. Its reward is ancient and mysterious - an opportunity to get to know yourself at a spiritual level.

Soulda16Club believes that human beings are social animals, and in modern society, human beings are more eager for real and continuous warmth. Life is about communication. Whether it's meditation within ourselves or exchanging words with others, whether we yearn for it or not, we always yearn for intimacy and comfort.
This epic gilded journey begins with a short question: "who am I?", allowing people to enter Souldaverse and find the most authentic selves.

Soulda16Club hopes to become the largest anonymous social club in the Web3 world. It is a journey of self discovery. It will turn you into a Web3 superhero and ready to protect this unbiased new diversified world——it is Soulda's mission.



Team

Soulda is an imaginative and creative NFT. Its core team met in frog Design, the world's top innovation consulting company, and has served companies and customers including IDEO, frog, Nike, Amazon, IBM, Alibaba, JP. Morgan, Disney, etc.

Most of Soulda's core team members have rich experience in finance, innovation, technology, psychology, entrepreneurship and game design. In 2017, Soulda team officially entered the crypto field.

Riva: Soulda's co-founder, he has 18 years of professional work experience. He once worked in frog design, IDEO and Continuum, the world's top design consulting companies. Customers served include Nike, Samsung, Google, Ford and other well-known brands. So far, he has launched more than 30 products, applied for more than 50 patents, and won more than 65 international awards. Riva gave Soulda the genesis soul.

127 (designer): former Ubisoft artist, he created and published Art of Change and is one of the painters of CDQ magazine and the winner of the professional group competition of 2020 Procreate. He once worked for Ubisoft (well-known game company) and has participated in many international animation film productions and published art books. In a sense, 127 endows Soulda with the thinking soul.

LEWIS: code researcher, Web3 developer, once worked in Amazon /IBM/Strategy Consulting. LEWIS used code to give Soulda the skeleton and body to walk in Web3.

Jano (in charge of Public Relations) has worked for JPMorgan Chase, Alibaba, frog design and other internationally renowned companies, bringing Soulda more space for growth.

ELEVEN sails in the ocean of blue soul with Michael Jordan, Ernest Hemingway, Amelia Earhart, Frida Kahlo, Arya Stark, Indiana Jones and others. ELEVEN brings more possibilities for Soulda.



Development History

In the early days of its establishment, RIVA and 127 recalled that RIVA first searched for many artists' works around the world, but always felt that it lacked a sense of soul. Finally, he happened to see 127's personal social account by checking tweets, and then sent 127 an email invitation for project introduction.

As 127 recalls it, different from the invitation of other projects, RIVA mentioned the word "soul" four times in the first sentence of the opening, which once made 127 feel that he was a liar. However, after further communication facilitated by some coincidence, these highly idealized "souls" came together, and Soulda came into being.

Soulda NFT combines the current popular psychological tests MBTI and NFT to reflect the unique "you". The project team will match you with NFT works that best fit your personality according to everyone's unique personality results.


On the fountain interface of Soulda's official website, users and players can conduct a short version of the MBTI personality test. Users who complete the test before minting can receive the exclusive Soulda NFT corresponding to a specific SOUL TAG. Users who do not participate in testing before minting will get the minted NFT distributed randomly.

However, users can still participate in the personality test after minting, and find Soulda NFT works that match their personality according to the results. According to the official introduction, in the future, each Soulda NFT combined with different SOUL TAGs will unlock more super ability level playing methods. Each address can only have one SOUL TAG.


Cause of Popularity

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MBTI's Innovative Playing Method

MBTI (Myers – Briggs Type Indicator) is a self-reported personality type test tool.

The reason why MBTI is so popular is that it is easy to understand. Unlike the obscure definitions of "dominant function", "inferior function", "dominant function" and "subordinate function" in mainstream psychology, the personality portrait depicted by MBTI is extremely easy to understand and is easier to spread.

The ingenious thinking corresponding to MBTI type 16 personality has become the key to the differentiated competition between Soulda NFT and the current mainstream PFP works. So how does Soulda NFT embody personality characteristics? In terms of visual design, the artist used four types of personality characteristics as a distinction, and polished a lot of details:


MBTI test focuses on four categories, and makes a distinction between two subcategories for each category, which are:

– Introversion or Extroversion

– Sensing or Intuition

– Thinking or Feeling

– Judging or Perceiving

Taking the initials of each subcategory, we can get the test results, such as "INFP", "ESFJ"... The different preference permutations and combinations of the four dimensions form 16 personality types.

MBTI itself also provides community participants with a stronger sense of belonging, which makes it easier to find "friends" and cultivate stronger community cohesion. It is actually beneficial to Soulda, which aims to achieve more Web3 community autonomy.



Being Popular and Spread in the NFT space due to High Artistic Recognition

With the innovative playing method of the model attracting some initial users to join, and with the promotion of spreading through KOL celebrities’ endorsement, Soulda was selected as "Art NFT" in #NFTNYC2022 and displayed on the screen in Times Square in New York. It is understood that only 200 of the 2000 project works were selected for this quota, which shows its artistic recognition.

Then Soulda also made customized avatars of six celebrities and influencers. Among them, Vitalik Buterin, the founder of Ethereum, who proposed the concept of decentralized "soul binding" of Web3, Snoop Dogg and Steve Aoki, the global musician and NFT collector and the founder of NFT project, and Billie Eilish and SIA, the genius singers in the creative space, are carefully selected representatives of "soul".

These interesting marketing methods enable more people to know about Soulda.


Opportunities and Challenges

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It is understood that Soulda will conduct an airdrop in the next stage —— Soulda Bomb, which is expected to be realized within one to two months. In terms of the market, the project team has formulated the character story section, the "soul" beauty contest, the second innovation contest and the corresponding Souda NFT lottery activities. In the future, Soulda NFT plans to launch the staking function, using the combination of SOUL TAG and Soulda NFT to form a doubling effect, giving the market more space for imagination.

Because the number of NFTs is too large, it may affect the quality of NFT creation. Some people's NFT pictures are easy to be similar, and there is a large gap between the publicity content in the early stage and the actual initial pictures, which will affect the subsequent promotion. Presently, Soulda's overall marketing mode of artist thinking may have weak marketing ability, which is not conducive to rapid promotion and lack of commercial liquidity, which is not conducive to long-term development.


Conclusion

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Soulda NFT, as a 2D PFP NFT project with the main line of "exploring the soul", can be considered a refreshing project in the current NFT market. The art and design presented by soulda NFT also has a certain collection value, and has also made distinctive innovations in playing methods. The off-line physical business monetization of second innovation can endow more implementing scenarios.

In one word, we are really looking forward to the follow-up development of Soulda NFT.



Author: Byron B., Gate.io Researcher Translator: Joy Z.
This article represents only the researcher's views and does not constitute investment suggestions.
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